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Marketingbudgetter i en recession

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11-10-2022
Inflationen buldrer derudaf, og recessionen lurer om hjørnet.

I den virkelighed står CMO’en overfor en række svære valg.
Marketingbudgettet skal højst sandsynligt beskæres - men hvilke overvejelser skal man gøre sig i den forbindelse?

Vores CEO, Peter Vilsholm Therkildsen Schlegel, giver her sine råd til at træffe gode valg i en svær situation.
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